Vintage fashion: The Colorful and Casual 90s

December 31, 2014 | Vintage Fashion | 0 comments

It’s almost the end of the year and everyone is going back in time. I mean, Dutchies: who is not listening to the top 2000 songs of all time on radio 2? We went to the future yesterday, but today I am taking you back again to the past. However, this time I am not going back that far, because this is the last post of the retro fashion serie! Back to the 90s, which brings back some extra nostalgic moments for me, because this is the time that I grew up. The time of ghettoblasters, The Spice Girls, Hakuna Matata, Discmans that didn’t fit into your trousers and the internet was just coming up! Imagine that…

This era also left its lasting mark on fashion. A very colorful mark also as you will discover. The early 90s were an extension of the late 1980s. But this was about to change very fast. Remember when MTV was all about the music? Music videos were being produced everywhere. The fashion in those popular music videos had a tremendous impact on the fashion sense because of all those teenagers, who adopted the fashion style of their idols into the real world. Hip-hop artists were seen as topfashion influencers: the urban culture rised and rised, not only in the big cities. The urban fashion motto was: Big t-shirts and baseball caps for everyone! Also, there were a lot of remixed versions of fashion trends from previous decades. In the mid-1990s there were for example The Spice Girls, who brought back a huge revival of the 70s platform shoe. Another item that made its revival under young woman, was the loose, short skirt. Once again fashion comebacks were very colorful. Denim and leather jackets were extremely popular and survived the whole nineties decade. As a matter of fact, denim and leather are true fashion survivors. Who doesn’t own a nice pair of jeans or a leather jacket these days?

Casual fashion became more unisex than ever. T-shirts, hoodies, exercise wear and trainers became hot items in everyday fashion, for both men and women. And guess what: we still own all these items, don’t we? Around 1993/1994, Grunge arised under the great influence of rock idols like Kurt Cobain. Top designers quickly responded to this trend by making grunge items part of their collection. If you were part of the grunge group, you knew that you had to get rid of all those colorful clothes, because in the “Grunge zone” less color was definitely more. This applied, once again, to men and women. From the mid-1990s until the end of the decade (Euro)dance became a big thing. Colorful was still the magic word and crop tops and short skirts were the way to go. One item that never became unisex (and hopefully it never will!) was the Little Black Dress. It was really little this time and worn with black stockings and ofcourse high heels. Actually it never really left the fashion scene, because women everywhere fell and stayed in love with that lovely Little Black Dress. The 90s were also The Supermodels (or Big Five) era, which had started in the late 80s. With the Big Five we refer to Christy Turlington, Naomi Campbell, Linda Evangelista, Claudia Schiffer and Cindy Crawford. These Big Five were not just plain models who were running the fashion show, they were seen as true celebrities and fashion icons until the mid-1990s.

Also read:  About those size (double) standards then and now...

When it comes to accessoiries and jewelry, there were some interesting developments. Besides some obvious jewelry trends (Diamond’s remained a Girls Best Friend and pearls were still timeless), earrings were not just for the ladies anymore. Then something happened that didn’t happen in any other decade. Slowly, body modification started to conquer the world. Tattoos, piercings and other body modifcation became accepted in the (Western) world and it’s still a part of everyday lifestyle in the present.

Moving on to some 90s hair trends! Actually, there were a lot of them. In this era, women of popular tv shows influenced everyday hair trends. And not just a little bit. There is one hairstyle that can’t be thrown of the toplist: The Rachel! For those who did not watch television in the 1990s: The Rachel was a hairstyle of Jennifer Aniston, who played Rachel in the tv serie Friends. It was so popular that even darkhaired women started to dye their hair in blonde colors with highlights and hairdressers probably had this hairstyle as a separate tag on their price list. Other popular hairstyles were the modernised bob, the curly Felicity hairstyle, a revival of the wavy 1970s and the red hair color also peaked in the 90s era. Then there was something new…Black became the new black with the Gothic culture that arised at the end of this decade. And what did the man do with their hair? During the grunge time,(young) men chose loose and longer hairstyles. Besides this, they really adopted that half-open-curtains style into their hair. Men who didn’t have this hairstyle in the 90s, raise your hand! Men could also opt for the Caesar, popularized by some wellknown actors (hello George Clooney).

When it comes to beauty, women chose matte, red lips in the early 90s. Especially when the grunge look had its peak, dark red colors were extremely popular. This changed in the late 90s. There was room again for glitter and shiny makeup also referred to as Y2K makeup, which included items like facial glitter and lipgloss. Lipgloss became very popular under young women, who rather chose shiny lips instead of the good old lipstick. Lastly, we had the typical Goth makeup which obviously was not very colorful but included pale foundation, dark eyes and dark lips. Both of these beauty trends were still alive and kicking in the early 00s.

Also read:  If I lived in the early 1900s...

Conclusion: A lot of nowadays fashion is related or a variation of trends from those Colorful 90s. Well, that was it for the retro fashion series! Enjoy your very last retro-fashion-scrolling-time! Did you miss the other parts of my retro fashion serie? How on earth did that happen? Well, thankfully we still have the (not broken) links. Check them at the end of this post!

Early 90s women fashion

Early 90s fashion woman: in a  red dressShawn Bradford via photopin cc

 

Wide shirt and baggy shorts | 1993

Wide mickey mouse tshirt and wide shorts 90s fashionShawn Bradford via photopin cc

 

  Short skirts never went out of fashion | 1993

short skirt fashion 90sShawn Bradford via photopin cc

 

Back to the time when Dungarees were tha bomb… | 1992

Chloe Sevigny in dungareesvia 90s fashion

 

Sporty shoes for everyone. Once again colorful is the red line here.

sporty colorful Oxfords 90s fashionShawn Bradford via photopin cc

 

Colorful beach time | 1993

Colorful bathing suit 90s fashionShawn Bradford via photopin cc

 

Remember the time when you were Clueless? | 1995

Cast Clueless movie 1995via bjrlambiance

 

Crop (to the) top | Mid 90s

Crop top fashion from a 90s magazinevia 90s fashion

 

Did I mention that the 90s were colorful? Colorful beautytrends:

Colorful beautytrends from the 90svia 90s fashion

 

And ofcourse…fake tattoos!

Magazine ad for fake tattoos in the 90svia 90s fashion

 

Do the Rachel | Mid-90s

Jennifer Aniston haircut in Friends, also called the Rachelvia Amiete

 

Supermodel and part of The Big Five in the 90s:

Cindy Crawford in 1994via Tommy Japan on Flickr

 

Revival of the 70s platform shoe, popularized by the Spice Girls | Mid-90s

Spice Girl Emma Bunton wearng the platform shoevia Franktylar

 

70s inspired shoes in the 90svia 90s fashion

 

Classic Grunge look | 1995

Grunge look of the 90svia 90s fashion

 

Black became the new Black on a whole new level: Goth fashion | Late 90s

Woman in goth fashion in the late 90svia Wikicommons

 

Ladies, you weren’t cool in the late 90s if you didn’t have one of these:

elastic tattoo necklacevia BeadsndBobs

 

Men: those suits never go out of style

Men fashion early 90sShawn Bradford via photopin cc

 

Every guy had at least one of these in his closet |

Baseball jacket for men in the 90svia Wikicommons

 

The curtains are open | Men hairstyle during the 90s

undercut hairstyle men 90svia Ilxor

 

Missed the time machine to my other retro fashion posts? Here they are:

Early 1900s elegance
 The roaring twenties
The Great Depression 1930s
The  1940s. From practical to redefine post-war feminity
The 1950s: From freedom to ultimate glamour 
The swinging sixties
The flower power and wide flare 1970s
The reinventing and More-is-More 1980s

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