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There we are again with the seventh episode of the retro fashion serie: the flower power 1970s. When you think about the 1970s what comes to mind? I immediately think about freedom, hippies, men with long hair, wide pants, platform boots and ofcourse DISCO.

The 1970s era was once again an era of revolution. It all started in 1969. Remember that I talked about Mods in my retro fashion 1960s article? Well in the 1970s Mods and hippies kind of blended together. The 1970s were once again an era of very bright and vibrant colors and short dresses. The hippie style of the late 1960s inspired the popular boho look. So we went from short skirts, to long loose maxi dresses and tunics made of natural materials. The men version of the boho look included bright colored shirts with flower patterns. It was also time to loosen up. Literally, because flared pants were getting wider and wider. Until it peaked into the bell bottom pants, from the mid-1970s until then end of the 1970s. Men, women…everyone wore them.

Besides the boho dresses, the magic word for the 1970s era, was: suit up. Jumpsuits, leisure suits, pant suits..any suit you like. For men and women. For women also knitted pullovers became popular. And we still like those in the winter… Hats and gloves were so not 1970s, which is a big difference if we compare it to fashion of the 1940s-1960s era.

When  it comes to party outfits the motto was: “More is More”. In this case it couldn’t get too shiny or shimmery when you were dancing the night away at your local discotheque. Another interesting development: hair became long and natural for men and women, especially from the mid-1970s until 1979.

Actually there is an interesting red line here. As you can read above a lot of fashion trends applied to both men and women. Fashion for men and women was kind of equal, which was a huge revolution compared to the previous eras. They both adored the bell bottom pants look. And they both wore platform heels. Yes, that’s correct: men wore heels again…:

Try to buy the platform heels on the left for a man nowadays

14140063281_c75b757a89_zPaul Townsend – flickr.com 

 

No skinny jeans ahead for the following 30 years | Australian Women’s Weekly, 1975

8499014148_46aef4732a_zBess Georgette – flickr.com

 

D.I.S.C.O…. | late 1970s

DISCOSacheverelle – flickr.com

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Empire Elegance

Empire ElegancePhoto by Shannon van den Berg

When you are a woman and you are looking at lovely fashion looks, you want to own them all. And fast. So in this hi-tech society, I still feel like there is something missing. Something which I would like to call instant-display-post. Meaning you click (or swipe), you pay and then it magically appears in your house three seconds later. I will keep dreaming about this invention. However, I do appreciate the nowadays webshop era. Because some years ago there were not as many webshops as today. In fact, online shopping was not even that popular. Can you imagine? Today it’s an important part of lifestyle. Especially when you’re looking for unique (fashion) items.

If you follow this blog (and my facebook community) closely, you will not be surprised when I say that I adore the vintage feminine look. Dots, high waisted tight pencil skirts and feminine bodyhugging dresses are always for keeps. I believe that the best retro inspired fashion can not be found in the standard popular webshops. So instead of Zalando or H&M, online retro boutiques are saved in my favorites. Obviously I’m always interested in exploring new vintage and retro webshops, next to the ones that I already know. Recently I discovered a new webshop with a lot of beautiful vintage inspired fashion: The Empire Elegance shop. The best thing about it: I haven’t seen the fashion items from this shop anywhere else. So once again, I have a good excuse to buy some unique and affordable new vintage fashion…Now, you should now that a vintage webshop is not just a shop. Behind every vintage webshop, there is an interesting story and I like to share the story behind Empire Elegance with you.

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