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Men's fashion ad 1970s

D.I.S.C.O…Does that word remind you of the 1970s?  Well, it’s the first thing that comes to mind when I think about the 70s. Disco v.s. alternative rock. Long hair for women and men. And what are 70s without beards and moustaches? Remember that I did a retro fashion blog serie? There are few eras that are undoubtedly in my toplist when it comes to fashion, class and appearance. Starting with the classy 1950s, closely followed by the swinging sixties. The practical and redefined 1940s and roaring twenties have a respectable third and fourth place. Read more

After the roaring twenties we’re moving on to the next retro fashion episode: the 1930s! This decade started with “The Great Depression” which effected all aspects in life, including fashion. “The Great Depression” mood was applied into fashion by military inspired shouldered clothing and low, functional heels.

During the 1930s, popular Hollywood actresses like Greta Garbo, Marlene Dietrich and Jean Harlow introduced a more feminine, glamorous, sophisticated look. The short dresses from the 1920s flapper look were replaced with waist dresses and backless gowns that emphasized the female curves. For the everyday look, women suits became quite popular.

Also sunbathing became more common and beach fashion was adjusted to this development. Swimwear became briefer and often had a scooped back, so women could show off their tanned backs in the evening.

A trip down to fashionable 1930s lane…

 

The backless gown | 1930s
Retro vintage fashion 1930s
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Retro vintage fashion 1930s
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