Eight years ago the number one source to find interesting brands (en blogs) was Google. Since a few years the focus has shifted to social media. A few months ago, I was scrolling through my Instagram feed and I saw something that immediately caught my eye and made me think: what a great idea! Why didn’t anyone think of this before? What a gap in the beauty market.

I came across a makeup brand that not only looks great but as I found out along the way, their products are also of high quality. I would actually say it’s an underrated brand. It all starts with the name: Besame. A simple yet effective name. A good name is a great start when it comes to branding. It also made me curious. What kind of brand is this and where did it come from?
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