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INCONCEPT-Live-magazine

Reading a magazine. Been there done that. Still doing it when it’s an interesting magazine. But what about a magazine that you can experience live? Never been there and never done that. So it was time to try. Last Thursday was the grand opening of a new pop-up store in Rotterdam: INCONCEPT Live Magazine. As a blogger, I was invited to this event to experience this new pop-up store.

Let’s start with some background information. INCONCEPT Live Magazine is founded by Evana Kuik. Evana Kuik is a designer and has her own label: EVAN Menswear. Her idea was to create a live platform for upcoming creative designers and artists, where they can work on new concepts and designs and show their unique products to the public. INCONCEPT aims to be a platform for national and international talents. Just like a magazine has various categories, INCONCEPT offers various live categories: fashion, food, (interior) design, art, beauty, books, music and photography and more.

The opening event was an interesting experience. I didn’t really know what to expect so I went there with an open minded. The great thing about an open mind and no expectations? A pleasant surprise. It all started with a warm welcome. Next thing I immediately noticed when I walked into the store was the relaxed atmosphere. There is no “buy pressure” at all, even if you have made your fifth round in the store. There were live happenings like the fashion show of the EVAN Menswear collection and live demonstrations of laser engraving on your favorite objects. At the grand opening it was also possible to get a “live” tattoo!

In my opinion there are two main reasons why this pop-up store is really different than others. First of all, the store has something for everyone. You can go in the restaurant upstairs to get a coffee or a sandwich. When you’re done you can go downstairs and choose some nice reading material in the book section, walk around and try out some unique shoes, walk to the other side and shop some not-so-common baby clothes and go back for a nice laser engravement on your iPhone! Secondly, this store has a nice vintage meet present blend. Which I obviously really like. You will find real vintage items at INCONCEPT but also products with the technology of today.

Curious to this not-so-common pop-up store and its products? Ofcourse I made some smartphone snapshots so you can get a sneak peek yourself. I will definitely go back to this pop-up store for some books and heels (ladies please analyse picture number three). You may scroll down now…

You can find INCONCEPT Live Magazine at the Coolsingel 83 in Rotterdam.
http://www.inconcept.nl

 

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I like big books and I can not lie ecard

Sometimes I’m seriously “booked”. I’m talking about the big, old fashioned books with pages that you have to turn, in other words: no e-book reader material. If you want to get in the relax mode, then nothing beats reading a good book once in a while.

The thing with books is, that you can create your own little world. Somebody else wrote it, but you’re the one who brings the story to life, in your own mind and with your own thoughts. Just think about it: since every reader makes their only little story, imagine how many stories one book can actually have…That’s also the reason why the book is always better than the movie. Nothing beats the story and characters that you created in your mind!

Books are basically your own little mental get-a-way where you can return from or learn from. From “hey…I thought I was the only one” to inspiration or places, events and experiences you’ve never heard of until you started reading the book.

So, what’s the definition of a good book?

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