Attention! Time for another historical makeup class. This time, mascara is in the spotlights. It’s the alltime favorite makeup item of women. It’s the tiny weird brush that women use to men. Let’s dive into the history of this tiny weird brush! Read more
Our phones are smart for quite a while now. We wake up with that little allround device and go to bed with it. It notifies you about your friends, family, the world, cats and dogs running the internet and let’s not forget those interesting ‘SALE’ emails…
However, nothing beats live communication when we are in good company. The same applies to shopping. Online shopping is nice and easy, but we all like some good old ‘live’ shopping every now and then. Where some online shops have almost everything in their product line these days, live shops are often specialized in a few categories. Store in, store out, store in, store out…does that sound familiar?
Well, things are about to change. Remember the magazine-brought-to-life pop-up store INCONCEPT Live? This store that shops like a magazine, opened its doors in November 2014. It offers a platform where creative designers and entrepreneurs showcase their original concepts and products to a national ánd international audience. As you may have seen in my previous blogpost: this is not just any pop-up store, but a store with an innovative concept and a nice modern-meets-vintage touch. However, their concept is continuously developing. Introducing: smart shopping! When you’re done shopping for vintage clothes, buying not-so-common presents, trying out shoes with replaceable heels (innovation of the century!) and drinking that healthy slowjuice, there is something special waiting for you: the new smart fortwo.
Sounds like a car, right?
Oh wait it is:
You don’t need to go to a car showroom anymore, INCONCEPT brings the showroom to you. Mercedes Benz ROGAM is showcasing their new smart fortwo (#SMARTrogam) in the pop-up store. This is what I would like to call thinking-outside-the-traditional-store box. Or as Evana Kuik, designer of Men’s fashion label Menswear, calls it: “Shopping 2.0”.
Want to wander around in this live magazine? You can visit INCONCEPT Live Magazine at Coolsingel 83 in Rotterdam.
Reading a magazine. Been there done that. Still doing it when it’s an interesting magazine. But what about a magazine that you can experience live? Never been there and never done that. So it was time to try. Last Thursday was the grand opening of a new pop-up store in Rotterdam: INCONCEPT Live Magazine. As a blogger, I was invited to this event to experience this new pop-up store.
Let’s start with some background information. INCONCEPT Live Magazine is founded by Evana Kuik. Evana Kuik is a designer and has her own label: EVAN Menswear. Her idea was to create a live platform for upcoming creative designers and artists, where they can work on new concepts and designs and show their unique products to the public. INCONCEPT aims to be a platform for national and international talents. Just like a magazine has various categories, INCONCEPT offers various live categories: fashion, food, (interior) design, art, beauty, books, music and photography and more.
The opening event was an interesting experience. I didn’t really know what to expect so I went there with an open minded. The great thing about an open mind and no expectations? A pleasant surprise. It all started with a warm welcome. Next thing I immediately noticed when I walked into the store was the relaxed atmosphere. There is no “buy pressure” at all, even if you have made your fifth round in the store. There were live happenings like the fashion show of the EVAN Menswear collection and live demonstrations of laser engraving on your favorite objects. At the grand opening it was also possible to get a “live” tattoo!
In my opinion there are two main reasons why this pop-up store is really different than others. First of all, the store has something for everyone. You can go in the restaurant upstairs to get a coffee or a sandwich. When you’re done you can go downstairs and choose some nice reading material in the book section, walk around and try out some unique shoes, walk to the other side and shop some not-so-common baby clothes and go back for a nice laser engravement on your iPhone! Secondly, this store has a nice vintage meet present blend. Which I obviously really like. You will find real vintage items at INCONCEPT but also products with the technology of today.
Curious to this not-so-common pop-up store and its products? Ofcourse I made some smartphone snapshots so you can get a sneak peek yourself. I will definitely go back to this pop-up store for some books and heels (ladies please analyse picture number three). You may scroll down now…
You can find INCONCEPT Live Magazine at the Coolsingel 83 in Rotterdam.
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Ladies: we all have sit-shoes, party high heels and comfortable heels-for-work. Now you don’t have to carry three pairs of shoes anymore. Presenting: Pumps (and shoes) with changeable heels. | Tanya Heath