History | Page 4

When Fashion and Wisdom met Coco Chanel

May 8, 2014 | Vintage Fashion | 0 comments

When we think about Coco Chanel, we think about a woman who launched the first perfume with a designer name (Chanel no. 5), which would also become one of the most popular perfumes of all time. Coco also showed women that there was more to (lingerie) life than corsets, because “fashion is a luxury and luxury should be comfortable”. Cheers to that! Especially since corsets were extremely not-comfortable in those days. She was also the first designer who believed that black could be very classy in a time where black was related to grief and mourning. Now Coco was a woman with a very strong will of her own. So in the 1920s she designed that lovely Little Black Dress that probably hangs in the (imaginary walk-in) closet of a lot of women who read this. Not only her designs, but also her appearance was always glamorous yet minimalistic. However, …

History | Page 4

To behave or not to behave: vintage etiquette

April 2, 2014 | Vintage lifestyle | 0 comments

Hi, how are you doing?
Fine…and you?
Sounds familiar? How many of your conversations started like this while using whatsapp, sms or messenger? Or should I say, how many conversations did not start like this? Probably a lot less. It’s a typical example of (social) etiquette these days. Another example is holding doors (no matter what gender). And these days it’s also important not to tinder around while you’re having a dinner date…
Ofcourse etiquette is not born yesterday. It’s something that has always been around and evolved through the years. Whether you obey the rules or not, or agree with them or not: it’s all about your behaviour towards other people. So one way or another you may be judged for your (lack of) manners.
Back in the days, the principle of social behaviour was even more important. However the rules were  obviously quite different. I have already showed you some interesting and somewhat …

History | Page 4

About those size (double) standards then and now…

February 22, 2014 | Life, Vintage meets Present | 0 comments

In the world of today there are several “perfection” standards. When it comes to sizes and weight, especially of women, doubtful standards are set in society. Followed by endless discussions about small size v.s. plus size. Because people and judgements about other people unfortunately go too well together. When we rewind tot the 1940s – 1950s, we see that it has always been a topic of discussion, but the standard was totally different: “curvy” v.s. small size. In other words: the world of today turned upside down.
Did you ever wonder what that world looked like? Here’s your chance to find out:



History | Page 4

Vintage fashion: the 1940s – from practical to redefined post-war femininity

November 16, 2013 | Vintage Fashion | 0 comments

After The Great Depression 1930s, it’s time for the fourth episode of the retro fashion saga: the 1940s! This decade started very sober in the shadow of World War II. Clothing had to be practical. Besides that, a lot of fabrics were not available during war, which had a great impact on the fashion industry in the early 1940s. Fashion was literally a reflection of the war with colors as black, navy, military green and other dark colors.
After the war, the fashion industry wasn’t immediately revived. Actually it took a while to find that feminine look that every woman was looking for after years of the “practical working look”. In the early years, the daily fashion wear was loose and easy. But where there is a will, there is a way. In 1947, Christian Dior introduced “The new look”, including full skirts and “waist hugging” jackets. That new look had …