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Clueless movie

It’s almost the end of the year and everyone is going back in time. I mean, Dutchies: who is not listening to the top 2000 songs of all time on radio 2? We went to the future yesterday, but today I am taking you back again to the past. However, this time I am not going back that far, because this is the last post of the retro fashion serie! Back to the 90s, which brings back some extra nostalgic moments for me, because this is the time that I grew up. The time of ghettoblasters, The Spice Girls, Hakuna Matata, Discmans that didn’t fit into your trousers and the internet was just coming up! Imagine that…

This era also left its lasting mark on fashion. A very colorful mark also as you will discover. The early 90s were an extension of the late 1980s. But this was about to change very fast. Remember when MTV was all about the music? Music videos were being produced everywhere. The fashion in those popular music videos had a tremendous impact on the fashion sense because of all those teenagers, who adopted the fashion style of their idols into the real world. Hip-hop artists were seen as topfashion influencers: the urban culture rised and rised, not only in the big cities. The urban fashion motto was: Big t-shirts and baseball caps for everyone! Also, there were a lot of remixed versions of fashion trends from previous decades. In the mid-1990s there were for example The Spice Girls, who brought back a huge revival of the 70s platform shoe. Another item that made its revival under young woman, was the loose, short skirt. Once again fashion comebacks were very colorful. Denim and leather jackets were extremely popular and survived the whole nineties decade. As a matter of fact, denim and leather are true fashion survivors. Who doesn’t own a nice pair of jeans or a leather jacket these days?

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INCONCEPT-Live-magazine

Reading a magazine. Been there done that. Still doing it when it’s an interesting magazine. But what about a magazine that you can experience live? Never been there and never done that. So it was time to try. Last Thursday was the grand opening of a new pop-up store in Rotterdam: INCONCEPT Live Magazine. As a blogger, I was invited to this event to experience this new pop-up store.

Let’s start with some background information. INCONCEPT Live Magazine is founded by Evana Kuik. Evana Kuik is a designer and has her own label: EVAN Menswear. Her idea was to create a live platform for upcoming creative designers and artists, where they can work on new concepts and designs and show their unique products to the public. INCONCEPT aims to be a platform for national and international talents. Just like a magazine has various categories, INCONCEPT offers various live categories: fashion, food, (interior) design, art, beauty, books, music and photography and more.

The opening event was an interesting experience. I didn’t really know what to expect so I went there with an open minded. The great thing about an open mind and no expectations? A pleasant surprise. It all started with a warm welcome. Next thing I immediately noticed when I walked into the store was the relaxed atmosphere. There is no “buy pressure” at all, even if you have made your fifth round in the store. There were live happenings like the fashion show of the EVAN Menswear collection and live demonstrations of laser engraving on your favorite objects. At the grand opening it was also possible to get a “live” tattoo!

In my opinion there are two main reasons why this pop-up store is really different than others. First of all, the store has something for everyone. You can go in the restaurant upstairs to get a coffee or a sandwich. When you’re done you can go downstairs and choose some nice reading material in the book section, walk around and try out some unique shoes, walk to the other side and shop some not-so-common baby clothes and go back for a nice laser engravement on your iPhone! Secondly, this store has a nice vintage meet present blend. Which I obviously really like. You will find real vintage items at INCONCEPT but also products with the technology of today.

Curious to this not-so-common pop-up store and its products? Ofcourse I made some smartphone snapshots so you can get a sneak peek yourself. I will definitely go back to this pop-up store for some books and heels (ladies please analyse picture number three). You may scroll down now…

You can find INCONCEPT Live Magazine at the Coolsingel 83 in Rotterdam.
http://www.inconcept.nl

 

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Ladies: we all have sit-shoes, party high heels and comfortable heels-for-work. Now you don’t have to carry three pairs of shoes anymore. Presenting: Pumps (and shoes) with changeable heels. | Tanya Heath

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