From smartphone to smart shopping

January 16, 2015 | Lifestyle | 0 comments

Our phones are smart for quite a while now. We wake up with that little allround device and go to bed with it. It notifies you about your friends, family, the world, cats and dogs running the internet and let’s not forget those interesting ‘SALE’ emails…
However, nothing beats live communication when we are in good company. The same applies to shopping. Online shopping is nice and easy, but we all like some good old ‘live’ shopping every now and then. Where some online shops have almost everything in their product line these days, live shops are often specialized in a few categories. Store in, store out, store in, store out…does that sound familiar?
Well, things are about to change. Remember the magazine-brought-to-life pop-up store INCONCEPT Live? This store that shops like a magazine, opened its doors in November 2014. It offers a platform where creative designers and entrepreneurs showcase their original concepts and …

Magazine brought to life: INCONCEPT Live Magazine

November 16, 2014 | Lifestyle | 0 comments

Reading a magazine. Been there done that. Still doing it when it’s an interesting magazine. But what about a magazine that you can experience live? Never been there and never done that. So it was time to try. Last Thursday was the grand opening of a new pop-up store in Rotterdam: INCONCEPT Live Magazine. As a blogger, I was invited to this event to experience this new pop-up store.
Let’s start with some background information. INCONCEPT Live Magazine is founded by Evana Kuik. Evana Kuik is a designer and has her own label: EVAN Menswear. Her idea was to create a live platform for upcoming creative designers and artists, where they can work on new concepts and designs and show their unique products to the public. INCONCEPT aims to be a platform for national and international talents. Just like a magazine has various categories, INCONCEPT offers various live categories: fashion, food, (interior) …


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